Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognise your device on subsequent visits and remember certain information about your preferences or actions.

We also use similar technologies such as pixel tags (also called web beacons or tracking pixels) and local storage objects, which serve comparable purposes. Throughout this policy we refer to all of these collectively as "cookies".

Cookies are governed in Portugal and across the EU by the ePrivacy Directive (2002/58/EC, amended by 2009/136/EC), transposed into Portuguese law by Lei n.º 41/2004 (amended by Lei n.º 46/2012), and by the General Data Protection Regulation (GDPR). Under these rules, we must obtain your consent before placing any non-essential cookies on your device.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not require your consent. They include:

• Session cookies — maintain your login state in the admin area and keep your shopping cart active during a visit.
• Security cookies — protect against cross-site request forgery (CSRF) and other attacks.
• Load balancing cookies — ensure your requests are directed to the correct server.

Legal basis: Legitimate interest (Article 6(1)(f) GDPR) and exemption under ePrivacy Directive for strictly necessary cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website — which pages are most visited, how long visitors stay, and where they come from. This information is used in aggregate and anonymised form to improve our content and user experience.

• Provider: Google Analytics (Google LLC) — anonymous traffic and behaviour data.
• Data collected: page views, session duration, referral source, device type, approximate location (country/city level only).
• Retention: up to 13 months.
• Opt-out: you may opt out at any time via our cookie banner, or by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

Legal basis: Consent (Article 6(1)(a) GDPR). Analytics cookies are only placed after you give your explicit consent via our cookie banner.

Marketing & Advertising Cookies

We use marketing cookies to understand the effectiveness of our advertising campaigns, deliver relevant content to you across platforms, and measure conversions from paid traffic. These cookies may be set by us or by trusted third-party advertising partners.

Current and planned marketing integrations include:

• Meta Pixel (Facebook/Instagram Ads) — tracks conversions from Meta advertising campaigns and enables retargeting audiences. Data is processed by Meta Platforms Ireland Ltd under their Data Policy.
• Google Ads / Google Tag Manager — measures conversions from Google search and display campaigns. Data is processed by Google LLC under their Privacy Policy.
• YouTube — if we embed video content, YouTube may set cookies to measure engagement. Data is processed by Google LLC.
• TikTok Pixel — may be used for future campaign tracking on TikTok. Data processed by TikTok Technology Limited.

These third-party cookies are governed by the privacy policies of their respective providers. We have no direct access to or control over the data they collect beyond what is shared with us for reporting purposes.

Legal basis: Consent (Article 6(1)(a) GDPR). Marketing cookies are only placed after you give your explicit consent via our cookie banner. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

3. Cookie Banner & Managing Your Consent

When you first visit our website, a cookie banner will appear asking for your consent to non-essential cookies. You can:

• Accept all cookies — enables strictly necessary, analytics, and marketing cookies.
• Reject non-essential cookies — only strictly necessary cookies will be placed.
• Customise preferences — choose which categories of cookies you allow.

You can change your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website. Withdrawing consent will not affect any processing that has already taken place.

Your consent preferences are stored in a cookie on your device for up to 12 months, after which you will be asked again.

4. Managing Cookies via Your Browser

In addition to our cookie banner, you can control cookies directly through your browser settings. Most browsers allow you to:

• View the cookies that are stored on your device.
• Delete all cookies or cookies from specific websites.
• Block all cookies or block third-party cookies only.
• Set preferences for specific websites.

Please note that blocking or deleting cookies may affect your experience on our website. In particular, strictly necessary cookies cannot be disabled without impacting core functionality such as the shopping cart and checkout process.

For guidance on managing cookies in your browser, refer to the help documentation of your browser (Chrome, Firefox, Safari, Edge, etc.) or visit www.aboutcookies.org.

5. International Data Transfers

Some of our third-party cookie providers (in particular Google LLC and Meta Platforms Ireland Ltd) may transfer data outside the European Economic Area (EEA). Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or adequacy decisions. You can find further details in the privacy policies of the respective providers.

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time as we add new features, integrations, or marketing tools, or in response to changes in applicable law. When we do, we will revise the "Last updated" date at the top of this page. For significant changes that affect how we use marketing cookies, we may ask for your consent again via the cookie banner.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• E-mail: hello@martricvisuals.com
• Website: martricvisuals.com/contact

For complaints about our use of cookies, you may also contact the Comissão Nacional de Proteção de Dados (CNPD) at www.cnpd.pt.